01998cam a2200385 i 4500 784696126 TxAuBib 20230501120000.0 180718s2019||||||||||||||||||||||||eng|u 2018032035 9781328453631 paperback 1328453634 paperback (OCoLC)1016621346 TxAuBib rda Sichol, Lowey Bundy, author. From an idea to Nike : how marketing made Nike a global success / Lowey Bundy Sichol ; illustrated by C. S. Jennings. Boston : Houghton Mifflin Harcourt, 2019. 115 pages : illustrations ; 20 cm. txt rdacontent n rdamedia nc rdacarrier From an idea to ; 2 Includes bibliographical references. Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan: another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today. "Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover. 20230501. In English. Nike (Firm) History Juvenile literature. Sporting goods industry United States History. Footwear industry United States History Juvenile literature. Athletic shoes United States History Juvenile literature. Sports United States Marketing Juvenile literature. Business. From an idea to ; 2.