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20100423120000.0
100423s2010||||||||||||||||||||||||eng|u
2010017095
9781583334065
$26.00
1583334068
$26.00
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DLC
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TxAuBib
Blanding, Michael.
The Coke machine :
the dirty truth behind the world's favorite soft drink /
Michael Blanding.
New York :
Avery,
2010.
375 p. ;
24 cm.
Includes bibliographical references (p. [295]-367) and index.
A brief history of Coke -- Building the brand -- Biggering and biggering -- The battle for schools -- The bottled water lie -- "!Toma lo bueno!" -- "Syrup in the veins" -- The full force of the law -- All the water in India -- The case against "killer Coke".
20101020.
Coca-Cola Company
History.
Soft drink industry.
Bottled water industry.
International business enterprises.